JC Penney

Crunchy, Creamy, Delicious Equality: It Won’t Back Down

Crunchy, Creamy, Delicious Equality: It Won’t Back Down

"America’s favorite cookie" has flourished in the year since Oreo came out in support of GLBT equality. And Oreo’s parent company, Kraft Foods, is only one of a number of major companies celebrating, even pushing for, full legal parity for sexual minorities and their families: Major U.S. businesses, including longtime supporter Levi Strauss, Google, Apple, and even communications giant Verizon and entertainment conglomerate Viacom (owner of the LOGO network) all filed amicus briefs when the Supreme Court took on two major cases earlier this year that directly affected gays and their families. Read more »

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JC Penney stands by Ellen DeGeneres as spokeswoman

JC Penney stands by Ellen DeGeneres as spokeswoman

J.C. Penney Co Inc said on Friday said it fully backs its partnership with chat show host Ellen DeGeneres after a conservative group urged the retailer to reconsider hiring DeGeneres as a spokeswoman because she is a lesbian.

A spokeswoman for the retailer declined further comment on the issue but did say in an e-mail to Reuters, "jcpenney stands behind its partnership with Ellen DeGeneres" and added that its announcement of the agreement last week sums up the company's view of the popular TV personality.

In that statement on January 25, company president Michael Francis called DeGeneres "one of the most fun and vibrant people in entertainment today, with great warmth and a down-to-earth attitude." Read more »

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Group wants JC Penney to dump Ellen DeGeneres because she's gay

Group wants JC Penney to dump Ellen DeGeneres because she's gay

One Million Moms -- a project of the American Family Association -- is very angry at JC Penney.

No, not because it sells sweater vests (heck, Rick Santorum is a fan of those), but because the Texas-based department store has hired Ellen DeGeneres as a spokeswoman.

And DeGeneres is -- cue the scary music -- gay, and open about it.

"Funny that JC Penney thinks hiring an open homosexual spokesperson will help their business when most of their customers are traditional families," the million (or so) moms write on their website. "DeGeneres is not a true representation of the type of families that shop at their store. The majority of JC Penney shoppers will be offended and choose to no longer shop there." Read more »

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