consumer studies

LGBT Community Survey

Submitted by ONE Community on May 15, 2013 - 12:00am

We would like to invite you to take a new survey about your opinions and preferences, from an LGBT perspective.

There's power in our Pride! Participating in this study helps open minds and doors around the world, and influences positive changes for our community. Previous surveys have yielded 45,000 respondents from 148 countries! You may have seen CMI research quoted in the New York Times, USA Today, Wall Street Journal, etc.

Click here to start the survey. Read more »

ONE Community

A Top LinkedIn Exec On Why Content Marketing Matters More Than Ever

Submitted by ONE Community on May 15, 2013 - 9:33am

In the past few years, there’s been a real transformation in the way people consume information and communicate. Fueled by the mass adoption of social platforms, this transformation in consumer behavior demands that the ways we market also evolve. This is especially true in business-to-business where brands compete in a content-flooded environment with countless information sources to capture buyers' attention. Read more »

ONE Community

Financial planning insights for the LGBT community

Submitted by ONE Community on May 8, 2013 - 3:59pm

Over the last decade, many companies have paid increasing attention to the buying power and consumer habits of the Lesbian, Gay, Bisexual and Transgender (LGBT) market. But until recently, little attention has been focused on the financial experience of LGBT individuals.

The groundbreaking “LGBT Financial Experience 2012-2013 Research Study” by Prudential Financial takes an in-depth look at the financial challenges and concerns of LGBT Americans, and provides eye-opening insights for individuals seeking financial services that will address their own circumstances. Read more »

Technology: The LGBT Community's Unsung Hero

Submitted by ONE Community on May 3, 2013 - 3:39pm

In June the Supreme Court is scheduled to issue rulings on two cases that are important to the LGBT community,Hollingsworth v. Perry (the Proposition 8 case) andUnited States v. Windsor (the Defense of Marriage Act case). The LGBT community and its allies hope that the resolution of these cases will be a watershed moment representing a significant advance in the rights of LGBT people. The fact that the Supreme Court is even hearing oral arguments in these cases at all is in no small part a result of the rapid growth and accelerating adoption of technology, the Internet, broadband and smartphones. Read more »

ONE Community

Center For Disease Control Targets LGBT Community With Anti-Smoking Ad Campaign

Submitted by ONE Community on April 17, 2013 - 6:38pm

The Centers for Disease Control and Prevention (CDC) is targeting the lesbian, gay, bisexual and transgender (LGBT) community with a new installment of their anti-smoking campaign.

As CNN notes, there's an alarming disproportion between the smoking rate in the LGBT community compared to the general population, according to a report released by the American Lung Association. The smoking rate is 70 percent higher in the LGBT community than it is for heterosexual Americans, according to director of the CDC’s Office on Smoke and Health, Dr. Tim McAfee.

Ellie Nicholas, a non-smoker who appears in the campaign both alone and with her partner, shares her story of suffering from asthma due to secondhand smoke. Read more »

ONE Community

Phoenix Gay & Lesbian Chamber Released Business Equality Survey

Submitted by ONE Community on April 15, 2013 - 9:35pm

PHOENIX (April 15, 2013)--Today the Greater Phoenix Gay & Lesbian Chamber of Commerce (GPGLCC) announced the results of its six-month survey measuring how equitably local business treat their Lesbian, Gay, Bisexual and Transgendered (LGBT) employees. Valley businesses with up to 500 employees, government agencies with more than 500 employees and local offices of larger companies were invited to participate. Nineteen employers scored a 100 on the survey and 45 scored an 80 percent or higher. In addition to publishing the results, the GPGLCC has produced a buying guide of companies that embrace diversity. Read more »

Legislation can curb discrimination against gays and lesbians in employment situations

Submitted by ONE Community on April 9, 2013 - 5:42pm

Antidiscrimination laws can have a significant positive impact on how gays and lesbians are treated in employment situations, according to new research from Rice University. The study on public awareness of sexual-orientation employment-antidiscrimination laws is one of the first to provide empirical evidence for the likely impact of pending antidiscrimination legislation.
Read more »

ONE Community

Organization kicks off state-wide UNITY Pledge in support of LGBT community

Submitted by ONE Community on February 11, 2013 - 1:47pm

Business owners and individuals encouraged to stand up for diversity

ONE Community official kicked off the UNITY Pledge campaign with a press conference with Phoenix Mayor Greg Stanton on Friday.

“The costs of discrimination are too high. Not just the human toll, especially bullying and teen suicide, but the economic costs. The UNITY Pledge shows that Arizona businesses are on the right side of history and economics. If our region wants to remain competitive in the global economy, discrimination against the LGBT community, against anyone, has to stop. Arizona businesses get it,” states Phoenix Mayor Greg Stanton. Read more »

ARIZONA BUSINESSES COME OUT IN SUPPORT OF DIVERSITY

Submitted by ONE Community on February 5, 2013 - 1:24pm

ONE COMMUNITY ANNOUNCES STATE-WIDE LAUNCH OF UNITY PLEDGE WITH PHOENIX MAYOR

February 5, 2013(Phoenix AZ)…ONE Community is a member-based, interactive web and events community for LGBT and allied individuals and businesses. The goal of UNITY Pledge is simple: to encourage Arizona businesses, organizations and individuals to stand up for diversity. ONE Community will hold a press conference with Phoenix Mayor Greg Stanton at 10:30 a.m. on Friday, February 8 at City Hall, 200 W. Washington Street to announce the launch of UNITY Pledge. For more information visit www.ONEcommunity.co Read more »

REI Sporting Goods Company Endorses Marriage Equality In Washington

Submitted by ONE Community on August 14, 2012 - 1:54pm

Sporting and camping goods company REI is the latest corporation to endorse marriage equality in Washington state. REI president Sally Jewell explained the decision:
JEWELL: REI is taking a position in support of marriage equality — an issue that is important to the co-op as an inclusive organization and a welcoming place to work and do business. A referendum on this issue will come before Washington State voters in November after passage through the Washington State Legislature earlier this year; marriage equality is also gaining momentum nationally. Why is this important to the co-op? Let me begin my answer with a personal perspective. A few weeks ago, my husband Warren and I celebrated our 34th wedding anniversary. We’ve been on a journey through life together since our first date on my 18th birthday, raising our two children, changing jobs, moving to various places, and witnessing the challenges and joys of our relationship and those of our parents, three of them through end-of-life. Read more »