consumer studies

LGBT Community Survey® U.S. Overview Report 7 th Annual Editon August 2013

LGBT Community Survey® U.S. Overview Report 7 th Annual Editon August 2013

CMI’s Annual LGBT Community Survey continues to be one of the most comprehensive studies available focusing on LGBT consumers. In this presentation, we report the results in a number of different ways, slicing the L G B and T in different ways depending on the question. The possibilities are endless, as CMI’s large sample enables us to deeply understand the similarities and differences within the LGBT community.

A sampling of what CMI found in the United States:

• 75 percent of LGBT people are actively boycotting Chick-fil-A. Read more »

shadow

England's Gay Marriage Law To Become Legal After Lower House Approval

England's Gay Marriage Law To Become Legal After Lower House Approval

LONDON, July 16 (Reuters) - Gay marriage is to become legal in England and Wales after the lower house of the British parliament approved the final changes on Tuesday to a law that had Prime Minister David Cameron's backing but split his ruling Conservative party.

The law had the support of both Labour and the Liberal Democrats, Britain's two other main political parties, but damaged Cameron's standing within his own party with many of his own lawmakers criticising him for being too liberal.

His own MPs had previously twice voted against it.

After a two-hour debate, the House of Commons passed the bill, meaning it now only needs to be approved by Queen Elizabeth, a formality. Read more »

shadow

Study: Poverty Rate Elevated for LGBT Community

Study: Poverty Rate Elevated for LGBT Community

The nation's gay, lesbian, bisexual and transgender community has a lot to celebrate during June's "Pride Month," like the growing number of state governments that have made same-sex marriage legal, along with a majority of the American public favoring gay marriage. But despite all of the progress, a new study shows that poverty is a continuing challenge for the nation's LGBT community, and that women face the greatest challenge.

The analysis of data from four different datasets finds that lesbian couples have a 7.6 percent poverty rate, higher than the 5.7 percent rate for married heterosexual couples and the 4.3 percent for coupled gay men. Read more »

shadow

The truth about gays and money

The truth about gays and money

When gays and lesbians are featured in popular culture, what do we see? White, wealthy women who host talk shows or affluent men doting on their kids -- like Mitchell and Cameron from "Modern Family." So it’s no wonder that the conventional wisdom is that gay people in America have tons of money and fewer economic struggles than the rest of the population.

But the truth is significantly different. Read more »

shadow

ElderBranch Explores the Challenges and Promises of LGBT Senior Living

ElderBranch Explores the Challenges and Promises of LGBT Senior Living

In an initial piece on LGBT senior living, ElderBranch reported that the number of LGBT adults over 65 currently exceeds an estimated 3 million and is expected to double by 2030. Nevertheless, there are relatively few senior living facilities that cater to or even welcome this group of seniors, and space in existing facilities falls far below potential demand.

As a follow up, ElderBranch spoke with Vassar Byrd and Rachel Rushing to learn about LGBT senior living at Rose Villa. Rose Villa is an LGBT-friendly senior living facility in Portland, Oregon.

Challenges Facing LGBT seniors Read more »

shadow

Work policies that support LGBT community are good for business

Work policies that support LGBT community are good for business

A new study confirms what many in the gay and lesbian community have said for some time: LGBT-supportive policies are linked to positive business outcomes.

The study from the Williams Instituteexamined 33 research studies and concluded that policies that support lesbian, gay, bisexual and transgender individuals lead to greater job commitment, improved workplace relationships, increased job satisfaction and better health outcomes among LGBT employees. Read more »

shadow

A Top LinkedIn Exec On Why Content Marketing Matters More Than Ever

A Top LinkedIn Exec On Why Content Marketing Matters More Than Ever

In the past few years, there’s been a real transformation in the way people consume information and communicate. Fueled by the mass adoption of social platforms, this transformation in consumer behavior demands that the ways we market also evolve. This is especially true in business-to-business where brands compete in a content-flooded environment with countless information sources to capture buyers' attention. Read more »

shadow

LGBT Community Survey

LGBT Community Survey

We would like to invite you to take a new survey about your opinions and preferences, from an LGBT perspective. 

There's power in our Pride! Participating in this study helps open minds and doors around the world, and influences positive changes for our community. Previous surveys have yielded 45,000 respondents from 148 countries! You may have seen CMI research quoted in the New York Times, USA Today, Wall Street Journal, etc. 

Click here to start the survey. Read more »

shadow

Financial planning insights for the LGBT community

Financial planning insights for the LGBT community

Over the last decade, many companies have paid increasing attention to the buying power and consumer habits of the Lesbian, Gay, Bisexual and Transgender (LGBT) market. But until recently, little attention has been focused on the financial experience of LGBT individuals.

The groundbreaking “LGBT Financial Experience 2012-2013 Research Study” by Prudential Financial takes an in-depth look at the financial challenges and concerns of LGBT Americans, and provides eye-opening insights for individuals seeking financial services that will address their own circumstances. Read more »

shadow

Technology: The LGBT Community's Unsung Hero

Technology: The LGBT Community's Unsung Hero

In June the Supreme Court is scheduled to issue rulings on two cases that are important to the LGBT community,Hollingsworth v. Perry (the Proposition 8 case) andUnited States v. Windsor (the Defense of Marriage Act case). The LGBT community and its allies hope that the resolution of these cases will be a watershed moment representing a significant advance in the rights of LGBT people. The fact that the Supreme Court is even hearing oral arguments in these cases at all is in no small part a result of the rapid growth and accelerating adoption of technology, the Internet, broadband and smartphones. Read more »

shadow